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Tuesday, October 20, 2009


In 1998 Michelis Inc. started out by opening a small retail shop on the ground floor of Greenbelt Mall in Makati. Since then the company has established several other outlets, some in the countries most distinguished 5 star hotels. Michelis is recognized both here and abroad for their quality silver pieces. Michelis has participated in several Philippine Jewellery shows as well as taken part in several International Jewellery Fairs held in Europe. Michelis has a strategic alliance with the guild of Philippine Jewellers to develop new collections for the domestic and international market. They have also cooperated with the Ayala Group in several fashion shows and promos.

For the past eleven years, Michelis has become a trusted name and has been
providing the Filipino market with sterling silver jewellery and gift items.
Michelis takes pride in creating its own unique designs – providing the timeless,
classic appeal of silver with a new and contemporary twist and quality
workmanship. Michelis silver pieces are recognized internationally for their
timeless beauty and quality construction.
From 2002 to the present, Michelis entered a period of expansion and currently
has 9 stores throughout the metro. Branches in at the Block, the Podium, and
Mega Mall now join its other locations. In 2008, Michelis opened its first Visayan
boutique at the North Wing of SM City Cebu. This year, Michelis finds a new
home in Greenbelt 5. Michelis also has boutiques at three Rustan’s branches:
Alabang Town Centre, Robinson’s Ermita and Rustan’s Tower at the Shangri-la
Plaza. Michelis also consigns to the Silk Cocoon and the online store,
In 2005, Michelis has had the opportunity to join the Hong Kong International
Watch And Jewellery Show, hosted by the HKTDC. The show has helped solidify
Michelis’ design viewpoint. Additionally, due to exposure at the Hong Kong Show,
Michelis has been able to meet clients that carry some Michelis items on
consignment basis. Michelis has also been exposed to clients interested in
importing Michelis into their home countries.
This year the plan is to consolidate and build stronger partnerships with the
media, and of course, its clients. First of which is the launching of the Michelis
website within the year.
Greenbelt 5. Mandarin Oriental Hotel. The Podium. The Block.
North Wing, SM City Cebu. Atrium, SM Mega Mall.
Rustan’s ATC. Rustan’s Robinson’s Ermita. Rustan’s Tower
Head Office: 55 A 11th Street, New Manila, Quezon City 1112 Philippines
Tel: (632) 723 4851 Fax: (632) 721 0024
As an on-going project since 2005, Michelis now offers a line of men’s jewellery
under the brand Michè Michelis for Men. Slowly and steadily, Michè has delighted
both male and female clientele with its offerings for men. Most notable is that
the Michè has the widest selection of cufflinks in the Philippines.
Not to be outdone of course, Michelis’ primary line of women’s jewellery is also
coming into its own with more exciting designs. Other future plans include a
children’s line of jewellery and of course, strengthening the brand’s gift section.
Beauty and Quality
Silver has long been prized for its luminescent beauty. However, by itself, pure
silver is considered too soft to create any lasting design. Most quality silver
items are crafted from sterling silver. Combining pure silver with an alloy metal
(such as copper) makes it easier to mould and shape while sacrificing none of
silvers beauty and shine. Michelis silver products are guaranteed to possess a
minimum of 92.5 percent purity. The International Federal Trade Commission
decrees that quality sterling silver must contain 92.5 percent pure silver and only
7.5 percent alloy metal. Michelis products are all trademarked and recognized by
the Federal Trade Commission.
Perfect Piece for Any Occasion
Silver items have long been prized as gifts and used to mark milestones, special
events and milestones. “Born with a silver spoon”, “Silver Anniversary”, “Silver
Jubilee” – silver has long been used to denote wealth, distinction and privilege.
Michelis’ gift item collections are perfect for birthdays, baptisms, anniversaries
and any special occasion. Michelis offers elegant picture frames, statuettes,
religious icons and various desk and tabletop items appropriate for any event
and any distinguished recipient.
Sterling Silver has long been called the Queen of Metals. Michelis uses this
illustrious metal to craft fine ladies jewellery and accessories. Capturing the
classic beauty of silver with semi-precious gems in contemporary designs that
appeal to today’s modern woman – Michelis believes that Sterling Silver is the
perfect medium to commemorate an important event in a woman’s life or to
simply show her that you care.
Silver was once traditionally reserved for noblemen. Now silver is the ultimate
symbol of confidence and distinction for today’s modern man. Michelis has an
extensive line of silver pieces for the special men in your life. From barong studs
to watches to key rings, Michelis has the most extensive range of available men’s
silver items.
Greenbelt 5. Mandarin Oriental Hotel. The Podium. The Block.
North Wing, SM City Cebu. Atrium, SM Mega Mall.
Rustan’s ATC. Rustan’s Robinson’s Ermita. Rustan’s Tower
Head Office: 55 A 11th Street, New Manila, Quezon City 1112 Philippines
Tel: (632) 723 4851 Fax: (632) 721 0024
The Michelis Technique and Touch
Michelis uses the finest materials and the finest local silversmiths available to
create their unique and distinctive designs. Michelis has moved away from the
traditional methods of production to more modern, environmentally friendly
methods that guarantee the quality of the finished pieces. The company
provides the domestic consumer with the same quality and designs they would
get from established European and US-based silver companies. Michelis
products are recognized internationally for their high-quality and uniquely
beautiful designs.

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