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Wednesday, November 25, 2009

Worldbex and ABS-CBN Team Up for Biggest Christmas Bazaar

It’s a true meeting of equals.

ABS-CBN, the Philippines biggest television network and Worldbex Services International, the country’s most successful exhibit organizer come together for the first time to present the longest-running and most successful Christmas bazaar in the country – the World Bazaar Festival.

“In the World Bazaar Festival, we consider everyone from the organizers, exhibitors to the sponsors – to be part of one family. And it’s because we share the common goal of offering Filipino holiday shoppers with the ultimate shopping paradise,” says Joseph Ang, Founding Chairman of Worldbex Services International.

And Ang believes that in their 9th year, a significant dimension has been added to the World Bazaar Festival family. “We’re now officially partners with the biggest network in the country, ABS-CBN. You can say that Worldbex Services International, through the World Bazaar Festival is now a certified “kapamilya.”

Kapamilya Values

Ang shares that part of the proceeds and net of costs of this year’s World Bazaar Festival will go to Kapit Bisig sa Ilog Pasig. The project which aims to rehabilitate the moribund 17-kilometer river system, top-bills a partnership between Worldbex Services International and ABS-CBN Network.

“It’s no exaggeration to say that World Bazaar is a place where Filipinos can get the best gifts for their family and friends. And this is why it’s considered as the grandest and most attended of all Christmas bazaars,” notes Ang. “But this year, we’ve decided to give something back—now we’re the ones giving Filipinos a gift for Christmas.”

So from December 4-16 at the World Trade Center Manila, participants in the largest Christmas bazaar in the country will not only get the best holiday finds with the over 600 booths, they’ll also get the chance to help clean the Pasig River.

Kapamilya Fun

But still at the core of World Bazaar Festival is their thrust of offering Filipino holiday shoppers with the biggest and grandest Christmas bazaar in the country.

Of course, the partnership between ABS-CBN network and World Bazaar Festival will be nothing without the famed Kapamilya stars.

With this in mind, the 14-day event will especially feature a special Celebrity Village where shoppers can interact, meet and even buy items from their favorite stars. The village will feature artists and celebrities from network giant ABS-CBN and a variety of entertaining shows, numbers and booths put up by the hottest local actors and actresses, such as George and Cecil’s Judy Ann Santos, Ryan Agoncillo, Gladys Reyes and Christopher Roxas, Umagang Kay Gandas Rica Peralejo and Donita Rose, ASAP’s G-Force Dancers and Sheryn Regis, Pinoy Dream Academy’s Cris Pastor and Miguel Mendoza, TV Patrol’s Phoemela Baranda and Gretchen Fullido, Wowowee’s Mariel Rodriguez, Pinoy Big Brother’s Nene Tamayo, Bea Saw, Ruben Gonzaga and Jason Gainza, and Banana Split’s Pokwang, among many others.

“It’s both a privilege and a challenge for us to be partnering with ABS-CBN,” quips Ang. “And we see this partnership as an affirmation that our goal of offering Filipino holiday shoppers with the ultimate shopping paradise is something that’s really worth pursuing

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With this in mind, the 14-day event will especially feature a special Celebrity Village where shoppers can interact, meet and even buy items from their favorite stars. The village will feature artists and celebrities from network giant ABS-CBN and a variety of entertaining shows, numbers and booths put up by the hottest local actors and actresses, such Umagang Kay Gandas Donita Rose andTV Patrol’s Phoemela Barranda, among many others.

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ABS-CBN, the Philippines biggest television network and Worldbex Services International, the country’s most successful exhibit organizer come together for the first time to present the longest-running and most successful Christmas bazaar in the country – the World Bazaar Festival.

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Joseph Ang, Founding Chairman of the Worldbex Services International (WSI) shares that part of the proceeds and net of costs of this year’s World Bazaar Festival will go to Kapit Bisig sa Ilog Pasig. The project which aims to rehabilitate the moribund 17-kilometer river system, top-bills a partnership between Worldbex Services International and ABS-CBN Network.

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