B Free Day with SMART

Students of member schools of the University Athletics Association of the Philippines (UAAP) and the National Collegiate Athletics Association (NCAA) gathered in a festive inter-university blowout mounted this weekend by leading wireless Internet provider Smart Bro.

Worthy of a Guinness record title, the huge crowd turn-out in “B Free Day” reached peak excitement as 10,000 units of Smart Bro prepaid wireless modems or ‘dongles’ were given away for free to the students, a first in the marketing initiatives by a wireless broadband company in the country.

Held at the Megatent in Ortigas Avenue, Pasig City, “B Free Day” thrilled the student crowd with back-to-back performances by popular rock bands Sandwich, Hale and Spongecola; raffle draws; and games and treats reminiscent of school fairs such as bail out jail booth, balloon darts, ball toss, back massages, burgers, beverages and other sponsors’ freebies—all beginning with the letter ‘b’.

Another popular section of “B Free” featured a remount of the successful Smart Bro Broadbandemonium – The Great SMART Bro Sale. The sale brought together major PC brands Acer, Dell, Hewlett-Packard, Lenovo, Neo and Toshiba, which have bundled Smart Bro in some of their latest models, to give buyers the right equipment to enjoy the Internet with Smart Bro’s fast connectivity.

Smart Communications, Inc. recently launched its expanded HSPA network nationwide, from Pagudpud, Ilocos Norte to Digos, Davao del Sur—with many more cellsites expected to go live before 2009 ends. Metro Manila, Cebu, Davao, and other key cities are already covered with seamless, high-speed mobile broadband which provides a subscriber high speeds of up to 5.8Mbps, enabling Smart Bro subscribers to enjoy the fastest wireless broadband service when surfing the internet.